What We Look for at KrumaLabs: An Investor's Perspective

Industry Experience Is Non-Negotiable

At KrumaLabs, we back founders who know their industry from the inside. This isn't just a preference—it's our thesis. The founders who succeed in building transformative companies are usually those who've spent years understanding the problems they're solving.

We look for founders who can tell us things about their market that we couldn't learn from research. Who have relationships with potential customers. Who understand the regulatory landscape not from reading about it, but from navigating it.

Global Ambition

We back founders of African descent building global companies. This doesn't mean every company needs to be in 100 countries. But it does mean founders who think beyond their initial market, who build products that could scale globally, and who aspire to build companies that matter on the world stage.

Africa is a great place to start. But the best founders we meet are thinking about how their companies become relevant far beyond where they begin.

What Sets Our Founders Apart

Beyond experience and ambition, we look for founders who are deeply thoughtful about what they're building and why. Who can articulate not just what their product does, but why they're uniquely positioned to win. Who are coachable but have conviction. And who can attract talent—because building a company is a team sport.