Navigating Regulatory Complexity Across African Markets
Author
Theo Denanyoh
Date Published

The Regulatory Landscape
Regulation is one of the biggest differences between African markets. Nigeria and Kenya have relatively mature fintech frameworks. Other markets are still figuring things out. For founders, this means regulatory strategy is as important as product strategy.
The biggest mistake founders make is ignoring regulation until it becomes a problem. By then, you might have built features you can't legally offer, or expanded into markets where you can't operate. Get legal advice early, even if it feels premature.
Sector-Specific Challenges
Fintech faces the most regulatory scrutiny. If you're touching payments, lending, or insurance, you need licenses. The requirements vary by country—a Payment Service Provider (PSP) license in Nigeria is different from a payments license in Kenya. Budget time and money for compliance.
Healthtech is increasingly regulated, especially around telemedicine and data privacy. Logistics companies face customs and cross-border regulations. Even SaaS businesses need to understand data protection requirements, which are emerging across the continent.
Working With Regulators
The best African founders build relationships with regulators before they need to. They participate in industry associations, engage in policy discussions, and position themselves as partners in building the ecosystem. Regulators are more likely to work with you if they see you as an ally, not an adversary.
